All we did was drive a video up into the upper ranks of the most popular items on YouTube and create a minuscule, viral outbreak of hope for our planet’s future. But to do that, we combined the forces of our mailing lists around the world (3 million strong), our blogger network, the marketing expertise of our fundraisers, the interweb expertise of our digital communications departments and web-footed friends, and we used them to push a piece that was stitched together from the work of countless activists who
have taken inspiring actions for the last three decades.
Greenpeace campaigning veteran Brian Fitzgerald writes about a truly global online action, lining up Greenpeace’s 40+ world-wide offices to push a single effort for Earth Day 2009. This is a simple and clear example of how multi-national organizations can harness the potential of their global activist networks.
Today was a good day. Greenpeace offices around the world did something extraordinary for Earth Day. We set aside our national differences, we erased our borders, and focused on doing one simple thing globally.
