“Live with It” is an impressive spoof ad campaign from Friends of the Earth Netherlands. It’s a mock iphone app from Shell for Nigerians in the Niger river delta who have to live with the oil spills, gas flares, and contaminated water that come with having your home at the heart of a major international oil development.
I’m familiar with this campaign already – Amnesty is one of the global campaign partners in the Shell Clean Up campaign — just wish we could claim this as one of our our ideas.
It’s a great concept, and delivered with a dry sense of humour that’s not over-the-top. It reminds me of so many ‘helpful’ mobile apps that provide mostly useless information: “There are no water fountains in this park. The nearest one is 3.7 km away.”
I saw this campaign first on a youtube share and was intrigued enough to check out the website (shell-apps.com), which is disappointing in that it pops directly over to the FoE’s main Shell Clean Up site. Seems like there’s a missed opportunity here – there could have been a mock app site at shell-apps.com offering a mobile campaign app download — a great way to get more mobile users involved in the campaign and plugged into FoE’s mobile activism.
Still, on its own, it’s an excellent viral video that deserves to be shared — go here: http://www.youtube.com/watch?v=hYWiYnqGZ1Q