October 10th was World Day against the Death Penalty – marked by human rights groups around the world to call attention to the countries who still impose the death penalty.
This year, a new campaign by Amnesty International’s Spanish office used the rising social network Pinterest to link interest in image-sharing with the global campaign work against the death penalty.
Amnesty Spain created a Pinterest board labelled ¿Conoces estos países? (Do you know these countries?) and uploaded a travel-magazine-style photo for each of the 58 countries who still apply the death penalty. Each image links to Amnesty’s online action against the death penalty, highlighting the conflict between the tourist-friendly images that many countries market to the world, and their darker human rights records.
Results from campaign are unclear, but this Pinterest board has tallied 1,500 facebook likes in just one week.