Here’s a s a reminder that often less is more.
Coming from the Democrat campaign, Romneytaxplan.com packs its punch with the precision of a laser beam, trimming away all the usual overhead to deliver a simple message about Romney’s evasiveness on details of his tax plan.
This campaign is about scoring a hit, not winning the war. It doesn’t burden itself with presenting the pro-Obama rhetoric – it just makes the point quickly and obviously and then shuts up. It’s not even very instructive on asking the viewer to take next steps (react, share, etc.) Still, the key to making this campaign work is generating buzz on social media, and it’s configured to share with a pre-set teaser:
“I found a site with all the details on Mitt Romney’s $5 trillion tax plan. It’s as simple as clicking a button.”
With 52,000 tweets and more than 600,000 facebook likes, it does seem to be working.