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	<title>Shake the Pillars</title>
	<link>http://www.shakethepillars.com</link>
	<description>Social Marketing and Social Media for progressive causes and nonprofits</description>
	<lastBuildDate>Fri, 20 Nov 2009 16:07:15 +0000</lastBuildDate>
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		<title>1in10: A case study in social media campaigning from Amnesty UK</title>
		<description><![CDATA[My colleagues over at Amnesty UK (twitter: @amnestyuk)  posted this excellent summary of a recent integrated social media campaign they ran earlier this year around International Womens Day (March 8th).  Particularly valuable info here on mapping the social marketing landscape, coordinating multiple social media streams to drive central campaign goals, and on measuring the impact [...]]]></description>
		<link>http://www.shakethepillars.com/?p=147</link>
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		<title>The Enduring Value of the Online Communications Tripod</title>
		<description><![CDATA[I love it when someone takes a complex task, such as planning an online campaign,  and cuts it down to its simplest, core elements.  Thanks to Colin Delany at epolitics.com for passing along this accessible tripod model for online campaign planning:
The basic idea (which I stole from Josh McConaha a while back) is that most [...]]]></description>
		<link>http://www.shakethepillars.com/?p=137</link>
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		<title>Greenpeace:  Thank you, Earth Day</title>
		<description><![CDATA[Greenpeace campaigning veteran Brian Fitzgerald backgammon   free casino money free craps game play free black jack craps video poker strategy play black jack online how to win video poker casino game online uk best casino online casino secure online gambling jackpot casino online casino black jack learn to play craps how to win [...]]]></description>
		<link>http://www.shakethepillars.com/?p=129</link>
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		<title>ecampaigning forum 2009 - twitter, obama and blue-tooth magic in Kenya</title>
		<description><![CDATA[Just been sorting through notes from the ecampaigning forum 2009 which wrapped up a couple of days back in Oxford - might as well type them out here&#8230;
This was my first time back to ecf in two years, so I was interested to see if and how it had evolved in that time.  Good news [...]]]></description>
		<link>http://www.shakethepillars.com/?p=118</link>
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		<title>Amnesty&#8217;s Small Places - making sense of social networking promotion</title>
		<description><![CDATA[
Small Places is an Amnesty music/arts/film festival that&#8217;s happening across Canada (and around the world) to promote human rights leading up to the 60th anniversary of the Universal Declaration of Human Rights (UDHR).  In Canada, we&#8217;re supporting a wide range of grassroots events, plus touring concerts from well-known music artists like David Usher and Alanis [...]]]></description>
		<link>http://www.shakethepillars.com/?p=74</link>
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		<title>Election widget - a simple, powerful tool for political moblization of grassroots networks</title>
		<description><![CDATA[We&#8217;ve just had another national election here in Canada - a small-ish event in the midst of the global financial meltdown and the US election across our southern border, but it has generated a short burst of interest  here in online tools for winning political campaigns.
Canadian elections tend to be short, frenzied affairs because they [...]]]></description>
		<link>http://www.shakethepillars.com/?p=96</link>
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		<title>Online engagement platform for global NGOs: still a work in progress</title>
		<description><![CDATA[A while ago I attended a think tank meeting  in London to look at the technical requirements for a single platform for  fundraising, membership management and activist mobilization for a global NGO.  This is an area of increasing interest for the big international NGOs like Oxfam, Red Cross/Red Crescent, Greenpeace, Amnesty and Unicef, partly [...]]]></description>
		<link>http://www.shakethepillars.com/?p=60</link>
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		<title>The Ladder of Engagement</title>
		<description><![CDATA[This is a post I wrote a couple of years back on the FundraisingInnovation blog about a simple engagement model that I find helpful in constructing online actions and campaigns. (thanks to Steph Legault of HighWater Mark for the original concept) 
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-
The &#8220;Ladder of Engagement&#8221; is a model for visualizing how organizations can build a [...]]]></description>
		<link>http://www.shakethepillars.com/?p=62</link>
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		<title>Free Shi Tao: Using Facebook for online human rights activism</title>
		<description><![CDATA[At Amnesty Canada we&#8217;ve been exploring Facebook for the past six months or so as an online venue where we can engage our members/activists and the general public to promote our campaigns and actions.  One experiment that I launched in the days leading up to our annual Write for Rights letter writing marathon is [...]]]></description>
		<link>http://www.shakethepillars.com/?p=59</link>
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		<title>&#8216;Get in Bed for Darfur&#8217; - putting the fun back into human rights</title>
		<description><![CDATA[Okay, Amnesty International isn&#8217;t often thought of as a &#8220;fun&#8221; organization. There are few topics more serious and disturbing than human rights abuses. However, a movement can&#8217;t sustain itself for long without recognizing and celebrating its achievements, and without generating positive energy to keep its members going.
Amnesty International has been the recipient of a very [...]]]></description>
		<link>http://www.shakethepillars.com/?p=22</link>
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