A few days ago I was at the annual Social Justice Retreat at Algonquin Park, out in the Canadian wildlands. Between workshops and kayaking, I had a chance to sit down with Phillip Smith from communitybandwidth.ca to talk about his work on a current Greenpeace Canada campaign that has a strong online organizing and advocacy element: www.kleercut.net.
In my chat with Phillip we talk about the concept for this “brand-damage” campaign which is focused on engaging consumers in local actions, and how the website has evolved to reflect the progress of the campaign, as well as what some of Phillip’s “take-away’s” have been so far.
To hear the podcast (cross-posted to fundraisinginnovation.com):
http://www.fundraisinginnovation.com/podcasts/phillipsmith_algonquin.mp3
