Just read an interesting post on Steve Bridges’ blog nfp 2.0 that does a nice job of profiling how the emergent next generation of internet tools and practices map onto the traditional operations of nonprofits and identifying the opportunities and challenges that are part of this new territory.
Some useful high-view perspectives:
Before you get your feet to comfortable beneath your desk, remember that you should maintain a 360-degree joined-up view of your organisation at all times. Work across teams and departments.
Your role is to create a buzz around your cause (and secondarily, your not-for-profit ‘brand’). But resist any desire (or pressure) to “own†the cause. Far better to identify the communities where your supporters and activists are already and join in the conversation. After all, whose cause it anyway?
Develop social media optimisation across all your online communications. This means working tirelessly with communications, fundraising, campaigns…
And some good practical advice:
Get into web widgets. While you’re not in the world domination business, your own website can still be a magnet. Create something useful (e.g. your events calendar, appeal running totals) that your dispersed supporters can add to their own blogs.
Coach your colleagues on blogging. Help them through the inevitable rough patches. Continually give feedback on how to write, and how to be generous.
Read the full post here.
As profiled in an earlier post, Greenpeace International’s new “open source” campaign model launched a few days ago. The IGo Greenpeace campaign is throwing open the doors to invite everyone around the world to participate in planning the upcoming campaign to end the south sea sanctuary whale hunt in the waters off Antarctica. 
Haven’t you always dreamed about being on one of those inflatable Greenpeace zodiacs? Go to the
