http://www.whalelove.jp ( Japanese version)
http://www.whalelove.org/en/wagon (English version)
It’s a new whaling campaign to combat the growing “scientific” whale hunt that Japan has been pursuing for the past few years in the southern seas around Antarctica. However, this new campaign is taking an approach not often associated with Greenpeace - a soft approach. Greenpeace has been ostracized by the mainstream Japanese media for its aggressive anti-whaling campaigns in the past, so in order to more effectively reach out to the Japanese public (the majority of whom do not actually support the commercial whale hunt) the WhaleLove campaign is all about opening up the whaling debate, without being “preachy”, and without taking the hard line that in the past has just further entrenched both sides.
The campaign will be licking off in full force in January with the launch of a Reality “WebTV” show - WhaleLove wagon, which will be 10 part webisode series following a group of japanese and foreign youth as they travel around the country learning more about whales, and the traditional relationship between Japanese society and the great sea behemoths. It’s going to be an interesting journey into uncharted waters … more updates to come.
