All we did was drive a video up into the upper ranks of the most popular items on YouTube and create a minuscule, viral outbreak of hope for our planet’s future.  But to do that, we combined the forces of our mailing lists around the world (3 million strong), our blogger network, the marketing expertise of our  fundraisers, the interweb expertise of our digital communications departments and web-footed friends, and we used them to push a piece that was stitched together from the work of countless activists who
have taken inspiring actions for the last three decades.