My colleagues over at Amnesty UK (twitter: @amnestyuk) posted this excellent summary of a recent integrated social media campaign they ran earlier this year around International Womens Day (March 8th). Particularly valuable info here on mapping the social marketing landscape, coordinating multiple social media streams to drive central campaign goals, and on measuring the impact of the social media generated activity on the overall campaign results.
Thanks to @madebymany for posting this slideshare.
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