Category Archives: Online Engagement

Sell-out or legit move to openness? Change.org to Work With Corporate, Anti-Abortion, GOP Campaigns huff.to/QCpZZi follow @shakethepillars

Posted on October 23, 2012 by irishg |

VIDEO: The Dictator Returns – excellent case study of direct action engagement in Tunisia. A must watch. http://t.co/Hh9a24l4

Posted on June 15, 2012 by irishg |

@shakethepillars will be going dark June 4 2012, joining 1000s of other Canadians to protest Harper govt #blackoutspeakout http://t.co/dolCAvGh

Posted on May 31, 2012 by irishg |

A useful primer on video story-telling.  Witness.org Video for Change: Anatomy of a Good Advocacy Video – http://t.co/ToBS3Sls

Posted on May 24, 2012 by irishg |

A look at integrated teams (mobilisation, fundraising, comms) raising bar, power in Argentina: http://www.mobilisationlab.org/integrated-teams-in-action-stories-from-argentina-video/

Posted on May 18, 2012 by irishg |

Live with it — mobile app for Shell Niger Delta

Posted on May 16, 2012 by irishg

подаръциикона за подарък“Live with It” is an impressive spoof ad campaign from Friends of the Earth Netherlands. It’s a mock iphone app from Shell for Nigerians in the Niger river delta  who have to live with the oil spills, gas … Continue reading →

Posted in Online Engagement |

Gamefication and Brandjamming Greenpeace style

Posted on May 4, 2012 by irishg

Last year I presented a session at a workshop for Amnesty International on a creative consumer campaign launched in Europe by Greenpeace,  bringing together two powerful ideas – brand-jamming and gamification – into an excellent mobilization campagn. The video gives … Continue reading →

Posted in Online Engagement |

1in10: A case study in social media campaigning from Amnesty UK

Posted on July 15, 2009 by irishg

My colleagues over at Amnesty UK (twitter: @amnestyuk)  posted this excellent summary of a recent integrated social media campaign they ran earlier this year around International Womens Day (March 8th).  Particularly valuable info here on mapping the social marketing landscape, … Continue reading →

Posted in Online Engagement |

The Enduring Value of the Online Communications Tripod

Posted on June 5, 2009 by irishg

I love it when someone takes a complex task, such as planning an online campaign,  and cuts it down to its simplest, core elements.  Thanks to Colin Delany at epolitics.com for passing along this accessible tripod model for online campaign … Continue reading →

Posted in Online Engagement |

Amnesty’s Small Places – making sense of social networking promotion

Posted on October 29, 2008 by irishg

Small Places is an Amnesty music/arts/film festival that’s happening across Canada (and around the world) to promote human rights leading up to the 60th anniversary of the Universal Declaration of Human Rights (UDHR).  In Canada, we’re supporting a wide range … Continue reading →

Posted in Activism, Online Engagement, Strategy |