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	<title>Shake the Pillars</title>
	<link>http://www.shakethepillars.com</link>
	<description>Online and mobile tech for social change</description>
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		<title>Are nonprofits paying enough attention to mobile email?</title>
		<description><![CDATA[&#1055;&#1088;&#1072;&#1074;&#1086;&#1089;&#1083;&#1072;&#1074;&#1085;&#1080; &#1080;&#1082;&#1086;&#1085;&#1080;&#1080;&#1082;&#1086;&#1085;&#1080;&#1084;&#1077;&#1073;&#1077;&#1083;&#1080; &#1086;&#1090; &#1095;&#1072;&#1084;Mobiles are not on the radar for many organizations &#8211; and they really should be.  But not in the way you might expect. Mobile apps and mobile web are getting a lot attention, but they are still only tiny slices of the big Internet pie. I’m thinking about mobile email &#8212; an [...]]]></description>
		<link>http://www.shakethepillars.com/2011/02/are-nonprofits-paying-enough-attention-to-mobile-email/</link>
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		<title>1in10: A case study in social media campaigning from Amnesty UK</title>
		<description><![CDATA[&#1098;&#1075;&#1083;&#1086;&#1074;&#1080; &#1083;&#1077;&#1075;&#1083;&#1072; &#1089; &#1088;&#1072;&#1082;&#1083;&#1072; My colleagues over at Amnesty UK (twitter: @amnestyuk)  posted this excellent summary of a recent integrated social media campaign they ran earlier this year around International Womens Day (March 8th).  Particularly valuable info here on mapping the social marketing landscape, coordinating multiple social media streams to drive central campaign goals, and [...]]]></description>
		<link>http://www.shakethepillars.com/2009/07/1in10-a-case-study-in-social-media-campaigning-from-amnesty-uk/</link>
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		<title>The Enduring Value of the Online Communications Tripod</title>
		<description><![CDATA[I love it when someone takes a complex task, such as planning an online campaign,  and cuts it down to its simplest, core elements.  Thanks to Colin Delany at epolitics.com for passing along this accessible tripod model for online campaign planning: The basic idea (which I stole from Josh McConaha a while back) is that [...]]]></description>
		<link>http://www.shakethepillars.com/2009/06/the-enduring-value-of-the-online-communications-tripod/</link>
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		<title>Greenpeace:  Thank you, Earth Day</title>
		<description><![CDATA[Greenpeace campaigning veteran Brian Fitzgerald writes about a truly global online action, lining up Greenpeace&#8217;s 40+ world-wide offices to push a single effort for Earth Day 2009. This is a simple and clear example of how multi-national organizations can harness the potential of their global activist networks. Today was a good day. Greenpeace offices around [...]]]></description>
		<link>http://www.shakethepillars.com/2009/05/greenpeace-thank-you-earth-day/</link>
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		<title>ecampaigning forum 2009 &#8211; twitter, obama and blue-tooth magic in Kenya</title>
		<description><![CDATA[Just been sorting through notes from the ecampaigning forum 2009 which wrapped up a couple of days back in Oxford &#8211; might as well type them out here&#8230; This was my first time back to ecf in two years, so I was interested to see if and how it had evolved in that time.  Good [...]]]></description>
		<link>http://www.shakethepillars.com/2009/04/ecampaigning-forum-2009-twitter-obama-and-blue-tooth-magic-in-kenya/</link>
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		<title>Amnesty&#8217;s Small Places &#8211; making sense of social networking promotion</title>
		<description><![CDATA[Small Places is an Amnesty music/arts/film festival that&#8217;s happening across Canada (and around the world) to promote human rights leading up to the 60th anniversary of the Universal Declaration of Human Rights (UDHR).  In Canada, we&#8217;re supporting a wide range of grassroots events, plus touring concerts from well-known music artists like David Usher and Alanis [...]]]></description>
		<link>http://www.shakethepillars.com/2008/10/amnestys-small-places-making-sense-of-social-networking-promotion/</link>
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		<title>Election widget &#8211; a simple, powerful tool for political moblization of grassroots networks</title>
		<description><![CDATA[We&#8217;ve just had another national election here in Canada &#8211; a small-ish event in the midst of the global financial meltdown and the US election across our southern border, but it has generated a short burst of interest  here in online tools for winning political campaigns. Canadian elections tend to be short, frenzied affairs because [...]]]></description>
		<link>http://www.shakethepillars.com/2008/10/election-widget-a-simple-powerful-tool-for-political-moblization-of-grassroots-networks/</link>
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		<title>Online engagement platform for global NGOs: still a work in progress</title>
		<description><![CDATA[A while ago I attended a think tank meeting  in London to look at the technical requirements for a single platform for  fundraising, membership management and activist mobilization for a global NGO. This is an area of increasing interest for the big international NGOs like Oxfam, Red Cross/Red Crescent, Greenpeace, Amnesty and Unicef, partly as [...]]]></description>
		<link>http://www.shakethepillars.com/2008/04/technical-platform-for-a-global-ngo-a-work-in-progress/</link>
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		<title>The Ladder of Engagement</title>
		<description><![CDATA[This is a post I wrote a couple of years back on the FundraisingInnovation blog about a simple engagement model that I find helpful in constructing online actions and campaigns. (thanks to Steph Legault of HighWater Mark for the original concept) &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;- The &#8220;Ladder of Engagement&#8221; is a model for visualizing how organizations can build [...]]]></description>
		<link>http://www.shakethepillars.com/2008/02/the-ladder-of-engagement/</link>
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		<title>Free Shi Tao: Using Facebook for online human rights activism</title>
		<description><![CDATA[At Amnesty Canada we&#8217;ve been exploring Facebook for the past six months or so as an online venue where we can engage our members/activists and the general public to promote our campaigns and actions. One experiment that I launched in the days leading up to our annual Write for Rights letter writing marathon is an [...]]]></description>
		<link>http://www.shakethepillars.com/2008/01/free-shi-tao-using-facebook-for-online-human-rights-activism/</link>
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